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How do you promote your small business at the lowest cost and for maximum effectiveness? Below we’ll look at some of the most effective ways to do this

Yellow Pages

Once upon a time, every business paid for inclusion in the big yellow book. Today, things are different. Many people recycle this mound of yellow paper the instant it’s delivered to their door. Instead, a listing one the directory’s website, with a link to your own website, is becoming the favourite purchase of small business owners.

A web directory listing gives your business website some authority for search engines. It tells Google, Bing and Yahoo that your website represents a business in your classification and generally boosts the performance of your website in search results.

Your Website

It’s important to have a website for any business. Rather than spending on fancy graphics and features, ensure that your site has been optimised for search engines and usability. Content is king, so take the time to create plenty of copy about what you do.

Don’t try to cram everything onto a single page. The home page should provide an overview of what your company does, with optimised title tags, description and keywords. It’s also worth listing the different products or services you do on the front page, using H2 or H3 tags. These tell the search engines that content tagged H2 or H3 is a heading and therefore more important.

Social Networking

Whilst you may not use or even understand social networking sites like Twitter and Facebook, many of your existing and prospective customers use these sites on a regular basis. Some people spend hours ever day using social networking. By incorporating the use of these sites in your marketing, you enable people to share information about your company and in particular, to recommend it.

The average Facebook user has 130 Facebook “friends”. By creating something that your customers would want to share with their friends, you are creating the opportunity for your customers to tell 130 people about your company. This is great advertising that costs nothing.

Vehicle Graphics

If you have a vehicle, even one that you don’t use in the business, consider having vehicle graphics applied. Website addresses are easier to remember than phone numbers, so with a short, eye-catching message and a link to your website, your vehicle can be an effective advertisment used to drive many new prospective customers to your website.

Leaflets

Leaflets are cheap, with some outrageous value-for-money deals out there. When developing a leaflet or flyer strategy, remember that often a single leaflet is not enough. Pizza delivery companies know this, which is why they typically deliver a menu every month to their surrounding neighbourhoods. Repetition is the key because flyers are often looked at for a second before the recipient decides whether or not to act on the information and to keep the leaflet.

The smart business owners know this and they add a direct-response mechanism into their leaflets, perhaps to provide prospects with more information or to offer a free sample. Leaflets that encourage prospects to begin a relationship with the company without spending any money therefore have the greatest return on investment.

Cross Promotion

When starting out in business, you may not have a client or prospect list at all. This is where it makes sense to partner with another company which complements your products and services. For example a new sign making company could partner with their accountant to offer their services to the accountant’s clients. As the client base builds up, the sign writer can then promote their accountant to their sign customers. What businesses do you know that you could cross promote?

By Steve_Bradshaw

When it comes time to bring your offline business online, you will need to have a website developed for your business. Whether you are choosing to design and implement the website yourself or have a professional do the work, WordPress is the best platform to choose. WordPress is no longer just for blogs, it has evolved into a complete CMS (content management system) that can handle your entire website needs.

Here are just a few of the advantages of using WordPress:

1. Search engines love this software. On average, sites using this CMS will be indexed in the search engines much faster than traditional static websites. That means you have traffic coming to your site sooner rather than later.
2. There are an almost unlimited number of plug-ins or add-ons that have been developed to perform everything from shopping carts to contact forms. These are updated and upgraded constantly so you always have the latest technology and innovations at your fingertips.
3. It is much less expensive to have a site developed with WordPress than to have any other CMS installed and customised or to have a static website developed. The available plug-ins are generally one-click installations meaning you are not having to pay a web developer to do a lot of costly hard coding to develop the features you would like to include on your website.
4. This platform has a great deal of SEO built right in. This means it will be very easy to include all of the page elements necessary to rank well in the search engines. A web designer does not generally do SEO very well or they do not do it at all.
5. The system is easy enough for anyone without coding skills to maintain on their own. This means you can add new content whenever you want without having to pay a web designer to do it for you.
6. Since all business websites today need a business blog, you have it already there built right in. You can now interact with your visitors.
7. There are many, many more places to promote a WordPress website for free than a traditional website. You not only can market it to all of the places you could any other website, you can also send it to all of the blog directories. This means you have the potential of reaching many more visitors than a standard HTML website.
8. WordPress has a built in RSS feed. This means you have the ability to syndicate your content. This is a very powerful traffic grabbing tool. To add RSS to a traditional website, you would have to pay your web designer to create the feed for you for additional fees.

These are just a few benefits using WordPress for your website that I could think of off the top of my head. I am sure I could come up with many more if I really put my mind to it. I can’t imagine any logical reason for using anything else.

If you have found this article helpful visit http://ukinternetmarketingservice.co.uk to read more. By Catherine Henry

local search on the internet is fast replacing the telephone directory as the main means of locating businesses and tradesmen.  Not surprisingly a new class of businesses called local search marketing services has developed to connect local businesses with local customers.

Unlike the big national and international marketing services these local search services specialize in helping small companies get found by customers in their local area.  An example of the searches such firms specialize in would be a person searching for a computer repair service in their area.

Businesses will increasingly have to use these services because the internet is now the main means of finding products and services.  Many people particularly younger people rely upon search engines such as Google rather than print media when they need a service performed.

How Local Search Marketing Works

This kind of marketing works by placing optimized content, phrases that are specially written to attract the attention of search engines online. This content can appear in blogs, directories and other online sources.

The content is usually linked directly to a website for the marketers custom. Such search engine optimized content can enable a person who types the words “barrister in Nottingham” into a search engine see several listings for such professionals.

A person who runs a search for a “product or service” will probably see blogs, directories and articles about the business or service. All of this content has been placed on the web by local search marketers in an attempt to attract the attention of people searching for a product or service. The hope is that a person running such a search needs these services.

Search Engine Marketing

Search engine marketing and local search engine marketing are a growing business. There are now hundreds of companies advertising such services to local businesses.

Many experts predict that such marketing is the future of the internet. Now that the large corporations are advertising on the net, the services are betting that local firms will follow.

Unfortunately this means that it can be very hard or even impossible for a local merchant to know if such a company is successful.  Simply placing keywords on line will not guarantee results.

Choosing a Local Search Marketing Company

The best way to choose a local search marketer is to ask them to verify their results. Search engines such as Google actually track the number of customers referred to a website via a particular keyword. This is called click rate and it can show if such marketing efforts are successful.

A reputable local search marketing firm should be willing to show potential customers the click rate. This should enable firms to verify the claims of marketers. Never hire a search engine marketing firm that can not produce results to verify its claims.

It is also usually a good idea to get references from other local merchants that have used the firms services. A reputable firm with a proven track record should be able to provide its potential customers with lists and contact information for satisfied customers. A firm that can’t provide such information probably can’t do so because it has no satisfied customers.

Local search marketing services and marketers are the future of advertising for small business and local merchants.